TomTom signed deals to provide their navigation devices to several carmakers including Volkswagen Group, Daimler, Toyota and others. In 2014, TomTom partnered with Volkswagen Group for joint research on Highly Automated Driving (HAD) systems. On 11 June 2012, at an event for Apple's iOS 6 preview, TomTom was announced as the main mapping data provider for Apple's revamped iOS 6 "Maps" app, replacing Google Maps. It became a meme, often with different images and sometimes reworded slightly.
A photograph of this was widely circulated on the internet. In 2010, they produced an advert saying You are not stuck in traffic. In 2008, TomTom acquired Tele Atlas, a digital map maker, for €2.9 billion.
In January 2006, TomTom acquired the UK company Applied Generics, forming TomTom Traffic. Datafactory AG employed around 30 people and realized a turnover of approximately €5 million in 2004 and a small net profit. In September 2005 TomTom acquired Datafactory AG, a telematics service provider based in Leipzig. On, TomTom listed on the Amsterdam Stock Exchange, valuing the company at nearly €50 million. In 2001, the company's brand name changed to TomTom, while its legal name was also changed by 2003. In 1999, Vigreux's husband, Harold Goddijn left Psion Netherlands, for which TomTom made software and where Vigreux was previously sales director, to join TomTom. Software was also developed for Palm and Windows CE devices. Palmtop also worked with Psion in the development of EPOC32. Software was developed mainly for Psion devices and the company was one of the largest developers of Psion software in the late 1990s. The company focused on corporate handheld device software before focusing on the consumer market and releasing the first route planning software for mobile devices in 1996. The company was founded in Amsterdam in 1991 as Palmtop Software, by Corinne Vigreux, Peter-Frans Pauwels and Pieter Geelen.
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